The buyer is secured before the seed is sown.

A hub is a rural SME. VGreen builds it; farmer organisations own it, run it, manage it and scale it. There, a crop is graded, dried, traced and contracted, so the market comes to the farmer, and a countryside no bank will lend to becomes something a bank can lend to. 4 hubs, 18 clusters, 15 districts, 11 value chains, 10,200 farmers. For farmers and farmer groups, for processors and exporters, and for banks, policy and development partners. Farmers: kisan@vgreen.com.pk. Buyers: info@vgreen.com.pk. Partners: partner@vgreen.com.pk.