VGreen

Grow what's already sold.

Before you sow: your buyer is secured, your price is assured, your quality target is set. No more growing first and praying a buyer finds you.

The target

A dependable income, season after season.

Not one lucky season — a reliable income you can plan a family's life on, protected from price shocks, with premiums for better quality.

01 · Plan BUYER ✓ YOUR FARM, MAPPED · 800,000 SOIL SAMPLES
02 · Grow FIELD TEAM + CROPSIGHT · LOGS · PHOTOS · SATELLITE
03 · Process DRIED · SORTED · GRADED — AT YOUR CLUSTER'S HUB
04 · Sell GRADE A LOT · TESTED ✓ PAID IN FULL NO ARTHI · NO DISTRESS SALE · BUYER WAS SECURED
05 · Finance A season that funds itself NO CASH · NO INTEREST · NO COLLATERAL · NO FEE
Plan

Your farm, mapped. Your buyer, locked.

Your soil meets our 800,000-sample database. A crop plan and a nutrition plan made for your fields — and a buyer with an assured price before you sow a single seed.

Grow

We walk the season with you.

The right inputs arrive as the plan demands — right seed, right nutrition, right protection, from wherever is right. Our field team works beside your people; every activity is recorded in CropSight — logs, field photos, satellite.

Process

Graded at your hub, within hours.

Your harvest goes to the VG Hub in your own cluster — dried, sorted, graded. Better grade, better price. The hub costs you nothing; buyers pay for it.

Sell

The buyer was waiting all along.

Secured before sowing, at the assured price. You deliver, the hub grades, you get paid. No arthi. No distress sale. No praying at the mandi.

Finance

And all of it rides on Embedded Working Capital.

Your inputs and services are carried through the whole season — nothing from your pocket — and settled automatically when you sell through the hub. Income comes once or twice a year; expenses come every month. We fix the cash position first, and the rest of the season follows.

Next season, stronger.
Tap any numbered station

Seven stations, one circle — cash never enters it, and debt never traps you.

Embedded Working Capital

A season that funds itself.

No cashin-kind only — inputs & services
No interestcarried, not lent
No collateralyour commitment is the guarantee
No feebuyers pay for the hub, not you
Every cost is carried through the season and settled at sale — inside the mirror contract, visible line by line. Your only cost is your inputs.
We do not lend cash · We do not lease land
Your crop, as a business

Every season starts with your P&L plan — and ends with your Crop Actual P&L.

The plan is agreed before sowing — what the season should cost and earn. The actual arrives after sale — what it truly did. If you can't measure your true cost, you can't make a single sound decision.

Your bottom line is our KPI.

Season startP&L PlanCost & earning agreed before sowing
Season endCrop Actual P&LWhat the season truly did — reconciled line by line
Loop closedLearning → next cycleEvery gap studied, the next plan made smarter — season on season, the farm matures
P&L PLAN — SEASON STARTCHILI · PER ACRE
Seed & land preparation34%
Nutrition (soil-test plan)33%
Picking labour19%
Crop protection8%
Irrigation & other6%
Where the season's rupee goes — real planning structure, chili, from VGreen crop economics.
CROP ACTUAL P&L — SEASON ENDTOMATO 2026 · PER ACRE
Yield — standard grade20,000 kg · Rs 23/kg
Yield — below standard2,000 kg · Rs 16/kg
Revenue (graded sale)Rs 492,000
Seed– Rs 20,800
Nursery– Rs 6,000
Transplantation– Rs 7,500
Fertilizer (soil-test nutrition)– Rs 96,000
Crop protection (chemical)– Rs 16,000
Labour — crop cycle– Rs 30,000
Harvesting & sorting– Rs 45,000
Irrigation (solar / tubewell)– Rs 2,200
Provision — other expenses– Rs 10,000
Total season cost– Rs 233,500
TRUE PROFITRs 258,500
A real VGreen tomato season, 2026, per acre — graded sale: even below-standard crop earned, instead of dying in a heap.
Nutrition

The plan starts in your soil, not in a bag.

Your soil is tested against a database of 800,000 samples. The plan that comes back is stage-wise — the right product, at the right stage, at the right dose — and it is yours: the plan changes with the farm, never the other way around.

SAMPLE NUTRITION PLAN — TURMERICPER ACRE
Sample plan with real VAN products — your own plan is built from your soil test and can differ field to field.
The products behind the plan

The sample plans above use real products from Vital Agri Nutrients (VAN). Explore the full crop-nutrition portfolio — organized by nutrient, application method and growth stage, crop by crop.

Explore the VAN portfolio ↗
Your crop's chain

We already know where it burns.

The deal

Our side. Your side.

Every crop input cost is carried through the season and settled at sale — inside the mirror contract, visible line by line.

And one requirement: follow the plan.

No minimum land. No capital test. Enroll, follow the plan, and you will graduate — most farmers reach high-value crops within 2–3 seasons. Only a broken commitment ends membership.

18 clusters · 15 districts · growing

Large Farms

We run your farm. You have peace.

Whose farm is it? Tell us — and we'll tell you what hurts, and exactly what we do about it.

How a takeover actually starts. Step by step.

1Walk the farm togetherYour land, your history, your intent — on foot, not on paper.
2Soil testing + field mappingEvery field tested and digitised on CropSight.
3Baseline reportWhat the land can honestly do — before any promise is made.
4Season plan, with budgetCrop, inputs, calendar, cost — agreed before sowing.
5You pick the tierHow much you hand over is your call — see the four ways in below.
6The season runsEvery activity and every application tracked as it happens.
7Monthly reviewsProgress against plan, in numbers — not stories.
8Crop-cycle review → scaleSeason closed, learned from, and the next one made bigger.

Four ways in. One ladder.

00CropSightYou want digital oversight only — tasks, activities and crop health monitored on CropSight. A subscription, not a handover.
01SuperviseYou have a team; you want expert oversight. Our agronomists and CropSight watch every critical stage and report to you.
02ManageYou have land; we bring the operation — plan, inputs, HR, supervision, on your account.
03TurnkeyYou want numbers only. We run everything, to a P&L — you review; the farm does the rest.

Already have your own crop plan? Share it — we run it to the letter, and put every step on the record. · Optional: plug your farm into VGreen's buyer-secured chain.

The paperwork you'll actually receive. Real formats, names masked.

CROP REPORT — FENUGREEK SEASONSPECIMEN · FARM NAME MASKED
Sowing recorddates · acres · seed rate · resowing documented
Input applications, stage by stageevery product · every dose · on the record
Challenges — reported honestlyweed pressure · slow growth · what was done
Cost analysisRs ●●●,●●● per phase · per acre
Including what went wronga lost first sowing — documented, not hidden
FROM A REAL SEASON-END CROP REPORT DELIVERED TO A CORPORATE FARM CLIENT
QUARTERLY PSR / KPI REVIEWSPECIMEN · CLIENT & FARMS MASKED
Overall project statusON TRACK ▣  Watch ▢  Off Track ▢
KPI delivery summaryoutcome-based, field by field
Crop calendar adherenceGREEN
Agronomic riskGREEN Farm A·B  ·  RED Farm C — named, not buried
System visibilityall fields digitised & monitored on CropSight
FROM A REAL QUARTERLY REVIEW DELIVERED TO A CORPORATE CLIENT — RED FLAGS INCLUDED

The last rejected truck you'll ever receive.

Quality isn't inspected in at your factory gate. It's grown in — variety, nutrition, harvest, grading, testing — inside a cluster built for you.

Value chains

We know where your chain burns.

The absurdity

You import tomato paste while tomato fields rot unsold. You import chili while Pakistani chili is lost to fungus and price crashes. The crop was never the problem. The chain was. We fixed the chain.

Already delivering

Not a plan. A shelf you can buy from.

Indicative, season-dependent — current price on request

Turmeric · dried
4.5% curcumin
Boiled, blanched, polished at the hub — lot-traceable
~PKR 400/kg · hub-delivered
KASUR CLUSTER
Fenugreek · dried leaves
Hub-cured & graded
Carefully cured, leaves graded to spec
~PKR 350/kg · hub-delivered
KASUR CLUSTER
Chilli · dried
Aflatoxin-controlled
Controlled hub drying · client varieties grown to order
~PKR 500/kg · hub-delivered
PUNJAB + SINDH
Tomato · fresh
Paste-grade supply
Contracted calendar — plant-delivered on schedule
~PKR 15/kg · plant-delivered
PUNJAB + SINDH

The price is a managed chain's cost, not a trader's spread. We hold contracts, not inventory — the crop moves from field to your gate, never through us as merchandise.

One partner

You deal with one partner. We deal with ten thousand farmers.

Tap any tile for the detail

How it works

From your requirement to your factory gate.

Plan

Your spec → a cluster plan

Variety, acreage, quality target, calendar.

Grow

Grown under CropSight

Every field mapped, every activity logged, evidence in photos & satellite.

Process

Hub-graded, within hours

Dried, sorted, graded at the farm gate.

Sell

Tested before dispatch

Delivered on calendar, traceable to the field.

Finance

We settle the farmers

Your working capital stays yours.

Multi-year, by design

We build value chains, not truckloads. Partnerships run in years, because a dedicated cluster takes a season to build and pays back for a decade. A client held a long-term vision for a plum value chain — we're building the cluster, in Gilgit-Baltistan. Bring us a value chain; we'll build the cluster. Spot volumes: subject to hub capacity.

A supply base that doesn't walk away

We stand between you and the pool holding two open agreements — yours and the farmers' — with nothing hidden on either side. A pool that's paid fairly, and can see that it is, stays. That isn't charity; it's your supply security: the same cluster, growing to your spec, season after season — instead of a base that scatters the moment the mandi spikes. And because compliance is grown into the crop, every lot lands with the standard already in it — screened to your buyer's destination limits, tested before dispatch.

We speak spec

Quality is a spec sheet, not an adjective.

Bring your specification — that is the language we contract in. From a real chili contract spec:

Moisture NMT 12%ASTA 40–50Aflatoxin ≤ 20 ppbPungency 35–45k SHUAsh ≤ 8%Lead ≤ 0.02 ppmSalmonella absent / 25 gColiform ≤ 100 CFU/gEU residue list
Start small

Pilot first. Program when proven.

01 · TRIAL LOTOne spec, one lotA contained volume, grown and delivered to your specification — judge us on the lot, not the pitch.
02 · SEASON CONTRACTA committed calendarVolumes and delivery windows contracted for the season — supply you can plan production on.
03 · DEDICATED CLUSTERGrown for youYour variety, your spec, your acreage — a cluster built around your demand.
Proof

Don't take our word. Ask someone who buys from us.

We'll connect you with an existing client running on this chain — hear how the partnership works from the side that pays for it. Names are shared privately, never published.

A CLIENT REFERENCEHosted by a buyer, not by usA processor or exporter already on the chain walks you through their seasons — the spec, the calendar, the misses and how they were handled.
A TRIAL LOTRun it through your own labJudge a real hub-delivered lot against your own specification, on your own bench.
A CROPSIGHT TRACEA lot, traced backwardsPick any delivered lot and follow it back — hub, field, farmer, activity log.
Share your requirement

Crop, volume, spec, vision — that's all we need to start.

The volumes you promised. Season after season.

Your buyer abroad doesn't forgive a missed season. Our clusters are contracted, monitored, and committed — the volume you sell is the volume that ships.

Compliance

Destination compliance starts at the spray schedule.

Export compliance is grown into the crop — not inspected into it at the port.

SowingSpray regimeHarvestHub testingDispatch

Residue control begins on day one — by dispatch, compliance is already in the lot, with the paper trail to prove it.

Residue-controlled clustersPlanned spray regimes from sowing.
MRL to destination limitsTested against your market's thresholds.
Aflatoxin controlThrough drying, storage, and dispatch.
Phytosanitary supportDocumentation supported end to end.

Serving exporters to the Middle East & GCC today · Raw graded or semi-processed

The standard we grow to

MRL is not a list of banned chemicals.

Most suppliers manage residues by avoiding a blacklist. That is not how residues work. The safest approved chemical — sprayed when the crop didn't need it, at the wrong dose, or too close to harvest — still leaves its trace in the lot. Residue compliance is a field decision made twenty times a season: the right chemical, only when scouting crosses the threshold, at the right dose, at the right pre-harvest interval. That is why compliance is grown into the crop — no port inspection can put it there afterwards. And residues are only line one: every export market is a full rulebook.

European Unionstrictest page
  • Pesticide MRLs (Reg. 396/2005) — dried-product dehydration factor applies
  • Aflatoxin: B1 max 5, total 10 µg/kg (Reg. 1881/2006)
  • Heavy metals — lead 0.6–1.5 mg/kg by spice type
  • Salmonella absent — zero tolerance (Reg. 2073/2005)
  • Sudan & Rhodamine dyes banned · ethylene oxide barred
  • Increased border checks (Reg. 2019/1793)
Chinavolume market
  • GB 2763 pesticide MRLs — thousands of limits, revised 2026
  • GB 2762 contaminants & heavy metals
  • Moisture, purity and foreign-matter specs by commodity
  • Aflatoxin and microbiological thresholds
Gulf / GCClive today
  • Pesticide residues — GSO 382
  • Contaminants & heavy metals — GSO 193
  • Microbiological criteria — GSO 1016
  • SFDA clearance · Arabic labelling

We build the crop to the destination's page. GCC is the market we serve today; the EU and China rulebooks are the standards we grow to when your market demands them.

What the rulebook demandsWhat we do in Pakistan
Pesticide residues under limit
A recorded spray regime per field — right chemical, only at scouting threshold, right dose, right pre-harvest interval — then accredited-lab screening against 600+ compounds before dispatch.
Aflatoxin control
Controlled hub drying to moisture spec; every lot tested before sale, not after complaint.
Heavy metals
Trace testing across a heavy-metal panel — lead, cadmium, arsenic, mercury.
Microbiological — Salmonella, E. coli, coliform
Microbial testing to destination criteria on graded lots.
Moisture, colour, purity, foreign matter
Hub cleaning and grading to spec — ASTA colour, moisture, FM — before a lot travels.
Adulterant dyes (Sudan, Rhodamine)
Single-origin lots, no added colour. The dye problem is designed out, not tested back in.
Ethylene oxide (EU-barred)
No EtO fumigation anywhere in the chain.
Traceability & documentation
Lot identity and records from field to dispatch — every delivery traceable to farmer, field and input.
Independent Lab · Multi-Residue Analysis
Pesticide Residue Screen — Fenugreek Leaves
Fenugreek leaves · Pakistan
EU Regulation MRL
April 2026
ISO 17025-accredited, international
600+compounds screened.
3 detected. Everything else: below the limit of reporting.
CompoundResult mg/kgEU limit
Chlorpyrifos0.0580.01 maxover limit
Pendimethalin0.0570.6 maxwithin
Bifenthrin0.0150.02 maxwithin
Non-conforming. One compound over the destination limit — found in the report, not at the port.
Rebuilt from an actual laboratory report. Client and report identifiers removed. Results relate to the sampled lot only.
Don't take our word — read the report

The test has teeth — a lot can fail. That is the point of testing before dispatch instead of arguing after arrival. Every lot carries its own screen; the buyer never buys blind. Reports like this are run crop by crop.

Already export-ready

Graded, screened, priced — ready to quote.

Indicative, season-dependent — current price on request

Turmeric · dried
4.5% curcumin
Boiled, blanched, polished — MRL-screened against 600+ compounds before dispatch
~PKR 400/kg · hub-delivered
KASUR CLUSTER
Fenugreek · dried leaves
Cured & graded
Residue regime run from sowing — the lab report travels with the lot
~PKR 350/kg · hub-delivered
KASUR CLUSTER
Chilli · dried
Aflatoxin-controlled
Controlled hub drying to destination spec — moisture, colour, purity
~PKR 500/kg · hub-delivered
PUNJAB + SINDH
Your crop · your spec
Sesame, guava, corn & more
Graded to your destination's specification — ask for the current sheet
Price on request
ACROSS THE CLUSTERS
Same chain, export lens

Everything processors get — plus the compliance thread.

Dedicated clusters, committed volumes, hub grading, lot traceability, farmer settlement handled — with the compliance layer running through Grow, Process, and Sell.

Share your requirement

Crop, destination, volume — we'll show you the cluster.

Fuel, grown on land that earned nothing.

Industry wants off gas. Biofuel wants a future. But nobody can plan a plant on fog — unproven crops, unverified calorific values, no dedicated acreage. We remove the fog before asking anyone to commit.

The fog, removed

Trials first. Commitment second.

The buyer's fog

Which crop? What calorific value? Whose land?

Long-term fuel contracts can't be signed on scattered spot biomass, with moisture and calorific variation breaking boiler economics.

The farmer's fog

Land that grows fodder — or nothing.

No seed, no agronomy, no buyer exists for energy crops. Locking land into an unproven crop feels like a gamble no farmer should take alone.

The VGreen answer

Shortlist. Trial. Then dedicate the acreage.

Crop shortlisting and field trials establish which energy crop fits which land, at what calorific value — before scale. Then dedicated clusters on idle land give the buyer consistent acreage under supply contract, and the farmer his first income from land that earned nothing.

Why dedicated acreage

A boiler can't run on maybe.

FEEDSTOCK SECURITYWaste is a windfall. A crop is a contract.Used oils and crop residues look cheap — until you need them at scale. Quality wobbles, logistics wobble, supply wobbles. Dedicated acreage under contract is feedstock security: the same field, the same cuts, season after season.
NO FOOD COMPETITIONFuel that never competes with food.Napier grows on land that was earning nothing — marginal acres unsuitable for food crops. The acre feeds the boiler and the farmer, not instead of the table.
PROVENANCE ON RECORDA paper trail your reporting can stand on.Acreage mapped, every cut detected, tonnage recorded — on CropSight. When your sustainability reporting asks where the biomass came from, you answer with a record, not a story.
The trial, run

We already ran the trial. Napier grass won.

Nobody should dedicate land to a fuel crop on a brochure — so we didn't ask anyone to. We trialled the candidates in Pakistani fields and measured what a boiler actually cares about: energy per acre, moisture, drying loss, cost per gigajoule. One crop pulled ahead.

Candidate

Switchgrass

Energy / acre / year180–262 GJ
Cuts per year1
Heating value18–26 MJ/kg
Shortlisted — top crop

Napier grass

Energy / acre / year~544 GJ
Cuts per year4–6
Heating value16–19 MJ/kg

Napier delivers roughly double the energy per acre, harvested through the year instead of once. That is why it is our shortlisted crop.

Cost of heat, by fuelEnergyCost per GJ
Napier grass0.017 GJ/kg~PKR 1,471
Lignite coal0.015 GJ/kgPKR 2,333
Charcoal0.025 GJ/kgPKR 6,000
Wood coal0.030 GJ/kgPKR 6,667

At the boiler, Napier lands under coal per gigajoule of heat — the cheapest solid fuel in the comparison, grown on land that earned nothing before. (Indicative field economics, ex-palletization.)

Varietal work

We didn't shortlist a crop. We shortlisted a variety.

Six Napier varieties trialled and measured for cuts, yield, moisture and energy output.

Front-runnerPakchong-1 · Super Napier180–220 t/acre fresh · 16–18 MJ/kg · very tall, drought-tolerant
King Grass17–19 MJ/kg · hybrid vigour, thick stems, heat-loving
CO-3 NapierFast growth, leafy, strong regrowth
CO-4 NapierImproved disease resistance, fine stems
Mott NapierDrought-tolerant, good pest resistance
Desi (local)Hardy, low-input, for low-cost operations

Status: Napier moves from developing toward working — trials complete, clusters in build, scaling toward committed biomass under supply contract.

The chain

Energy crops on the Hotspot Map.

Share your requirement

Fuel need, offtake horizon — we'll bring the acreage.

Five verbs. One chain. Everyone earns.

How VGreen actually works — who does what, who pays whom, and how both contracts stay fully visible. Shown, not told.

The model

One chain, two contracts, nothing hidden.

The buyer's demand becomes the farmer's plan — and both sides sign what both sides can see. Tap any box or flow for the plain explanation.

1 · THE CONTRACTS MIRROR CONTRACT VGreen ↔ Farmer pool price · grades · calendar — fixed at sowing OFFTAKE CONTRACT Buyer ↔ VGreen crop · spec · volume · calendar — before the season one mirrors the other The farmer sees the buyer's price — and the hub's share, disclosed. 2 · THE CROP FARM farmer pools · clusters grown to the plan HARVEST VGREEN MANAGES THE SEASON both contracts · field teams CropSight · settlement never owns the crop — manages it TO THE HUB VALUE ADDED & CAPTURED HERE THE HUB grading · sorting · semi-processing storage · testing a traceable path, lot to field a shared tool — serving both sides GRADED · TESTED MARKET Food & agri processors Exporters Energy & biofuel 3 · THE MONEY & THE SUPPORT BUYER PAYS — CROP + PER-KG HUB FEE FARMER PAID IN FULL AT SALE Season support, carried to sale: Embedded Working Capital · inputs · technology · advisory What was carried settles inside the mirror contract — visible line by line, at settlement.
Tap any box or flow

Three revenue lines — service and farm-management fees, margin on inputs supplied, and procurement margin on field crops — all earned from the service and the chain, never from the farmer's settlement.

The inversion

The buyer's order becomes the farmer's plan.

Most farming is supply-first: grow the crop, then hunt for a buyer. VGreen runs it backwards. We start with the processor's need — what crop, what quality, how much, when — and carry that requirement back to a farmer pool. The buyer is secured — contract, price, quality target — before the crop is sown. Everything below is what that inversion makes possible.

Why it works

Income is downstream. Cash flow is upstream.

A farmer can be profitable on paper and cash-zero most of the year — harvest pays once or twice, but expenses arrive every month. Most programs start with agronomy and yield, while the farmer is already under cash pressure with no room to absorb risk. We redesign the cash position first — and the same agronomy moves faster.

◌ The assumed chain — where most programs start
AgronomyYieldIncomeAdoption

Looks logical. But it asks a cash-stressed farmer to adopt risk before the cash position is fixed — so it stalls.

● The field reality — where we start
Cash smoothedBandwidthAdoptionYieldIncome

Fix cash flow first — with Embedded Working Capital — and the bandwidth to adopt appears. Then yield and income follow.

The pool journey

From one farmer to a pool that governs itself.

Pools are not born self-governing. VGreen begins as the pool's custodian — and works itself out of that job, stage by stage. Nothing is granted; everything is graduated.

ENROLLED FARMER
1
One farmer, one contract
VGREEN: DIRECTS
  • Joins with the buyer already secured
  • Follows the crop & nutrition plan
Graduates by: a full season on plan, delivered to contract
FARMER GROUP
2
Neighbours start pooling
VGREEN: DIRECTS + COACHES
  • Shared harvest calendar
  • Group delivery discipline
Graduates by: two seasons of group delivery, no broken commitments
CUSTODIAN POOL
3
A formal pool — VGreen holds it
VGREEN: CUSTODIAN — RUNS THE POOL
  • Pool meets regularly, records kept
  • Quality norms accepted by members
  • VGreen chairs, settles, decides
Graduates by: pool enforcing its own quality gate
MANAGED POOL
4
The pool runs its days itself
VGREEN: SUPPORTS
  • Elected committee runs operations
  • Routine disputes resolved inside
  • VGreen on call, not in charge
Graduates by: discipline holding through a hard season
SELF-GOVERNING POOL
5
The pool governs. VGreen audits.
VGREEN: AUDITS + HOLDS CONTRACTS
  • Full committee governance
  • Quality & disputes fully internal
  • VGreen remains managing counterparty
The destination — earned, not declared
VGreen's role — built to recede
DIRECTSDIRECTS + COACHESCUSTODIANSUPPORTSAUDITS
The pillars

Everything we do lives on five verbs.

PlanSoil data · variety · buyer locked before sowing
GrowField teams + CropSight on every acre
ProcessDried, sorted, graded at the hub
SellTo the buyer who was always there
FinanceEmbedded Working Capital — carried, then settled at sale
CropSight

The chain, seen from above — and from inside the field.

Every buyer in this chain used to plan blind. CropSight is VGreen's field-intelligence system — records, field teams, imagery — answering the questions each value chain could never answer. Pick a chain.

THE BLINDNESS

WHAT CROPSIGHT SEES
    Doctrine

    Depth before geography. Clients draw the map.

    ONE CLUSTER + MORE CROPS + MORE VALUE CHAINS ONLY THEN: NEW GEOGRAPHY A CLIENT'S NEED

    We don't spread thin across the map. We go deeper into a cluster — more crops, more value chains, more value added — before we open new ground.

    And when new geography does open, it is pulled by a crop and a client, never pushed by ambition. Gilgit-Baltistan is opening now because a client holds a long-term vision for a plum value chain.

    Bring us a value chain; we'll build the cluster.

    No cash lending No land leasing No mandi trading
    On the ground — today

    Not a promise. A headcount.

    Every number below is today's. Tap any box to see what's inside it.

    Verified today: 4 hubs · 10,200 farmers · 18 clusters · 15 districts · 11 value chains (9 active, 2 in development) — a Pakistan company, field to factory to the world.

    ← GATE / THE STORY SO FAR

    The story so far.

    We spent years beside farmers on crop nutrition and agronomy. This page is about what we kept seeing at harvest — and what we finally did about it.

    THE GAP

    A chain with a missing middle.

    The farmer sits at the bottom end of agriculture's value chain. Almost everyone else — processors, exporters, brands, finance — sits at the far upper end. Between them, where a working middle should be, there is mostly nothing.

    THE FARMERbottom of the chain
    The middle — mostly nothing
    post-harvest lossespoor to no infrastructureno near-farm enterpriseno processing near the field
    THE MARKETprocessors · exporters · brands · finance

    And the distance between the two keeps widening — not just in miles:

    milescapabilityinfrastructureknowledgefinanceaccess to technology
    THE YEARS OF WATCHING

    We didn't read about this gap. We stood in it.

    Season after season, working with farmers on crop nutrition and agronomy, the same story repeated at harvest: the crop was grown well — and then the chain failed it. The problem was clear. The solution was simple and clear. What was needed was action.

    VGreen was founded in 2018.

    The tomato absurdity
    Fields rot unsold. The paste is imported.

    Farmers grow tomatoes that go to waste — there is no shelter for the crop and no buyer standing behind it. Meanwhile the makers of tomato ketchup import their paste, because they see no viable tomato supply in Pakistan.

    The chili absurdity
    The crop is lost to fungus. The demand is met by imports.

    Chili is lost to fungus and aflatoxin, and cyclic price shocks batter the growers — while processors import chili just to meet local demand. Taking Pakistani chili global is not even on the table.

    Agri exports stay stagnant — even declining — because the quality layer is missing from the ecosystem.

    Everyone tries to capture agriculture's value a thousand miles from the farm gate. But most of it is won or lost within the first ten miles — and once it is lost there, no player downstream can undo the damage.

    That middle — the first ten miles — is what VGreen is building.

    See how the model works →
    Share your requirement

    One minute. That's all it takes.

    Value chain — tap all that apply