The buyer is secured before the seed is sown.

A hub is a rural SME. VGreen builds it; farmer organisations own it, run it, manage it and scale it. There, a crop is graded, dried, traced and contracted, so the market comes to the farmer, and a countryside no bank will lend to becomes something a bank can lend to. Four hubs, eighteen clusters, fifteen districts, eleven value chains, 10,200 farmers.