The buyer is secured before the seed is sown.

A hub is a rural SME. VGreen builds it so that farmers can own and run it, and it is moving in this direction with hubs run on multiple farmer owner models. There, a crop is graded, dried, traced and contracted, so the market comes to the farmer. The aim is that a countryside no bank will lend to becomes something a bank can lend to. 4 hubs, 18 clusters, 15 districts, 11 value chains, 10,200 farmers. For farmers and farmer groups, for processors and exporters, and for banks, policy and development partners. Farmers: kisan@vgreen.com.pk. Buyers and lenders: partner@vgreen.com.pk.